Apart from being a passionate philanthropist, political player, and a committed community activist, Dick DeVos has been playing a significant role in managing the family business known as Amway Corporation which he joined in 1974. This is an American company that was founded in 1959 by Richard DeVos and Jay Van Andel. Its headquarters is in the township of Ada in Michigan State. The organization specializes in the pyramid or multilevel marketing to sell a range of goods, primarily in the beaut y, home care, and healthcare categories. As of 2016, its revenue turnover was estimated at $ 8.8 billion. The parent organization to Amway is called Alticor.
Dick DeVos is also the President and founder of another company specializing in the manufacture of clean energy known as Windquest, and he also runs the NBA franchise for Orlando Magic Basketball. His entrepreneurial skills aside, presently Dick DeVos is involved in a major community drive to reclaim the Macatawa watershed and restore the beauty of Lake Macatawa. In a campaign called Project Clarity, he is leading a team of community volunteers in a massive clean-up drive. This latest initiative is a clear indicator that he is committed to environmental conservation and cleanliness. What matters most to him is to help people lead quality lives by utilizing all their potentials. To this end, he inspires people from different educational, professional, and economic backgrounds to become Amway Business Owners by selling products manufactured by Amway to build their enterprises.
Although the interest he has in politics and the vast sums he frequently donates to political action groups attracts a lot of attention, the humanitarian missions he participates in are of more significance. Many institutions, schools, and colleges have greatly benefited from his generosity. Through the DeVos Family Foundation, he has channeled millions of dollars to these learning institutions- Detroit Charter School Company New Urban Learning, Potter’s House in Wyoming, Rehoboth Christian School in New Mexico, Compass College of Cinematic Arts in Grand Rapids, Dick DeVos’ alma mater Northwood University in Midland, and West Michigan Aviation Academy.
The family also believes that the art and cultural heritage of every community matter a lot to the people, consequently, the couple gives huge donations to Arts and Culture. The contributions they provide are for the preservation of artifacts and developing effective management regimes for museums and cultural centers. In 2015 alone, Dick DeVos and his family raised over $2.4 million to support arts. It is notable that the charter institutions getting the family’s support mainly help students from poor backgrounds because of the great conviction DeVos has that every child has a right to gain knowledge from experienced tutors in institutions. The beneficiaries of these donations are publicized as a matter of transparency. Up to 2015, the family had donated $3 million.