One of the most significant changes in the market is the importance of reviews. Reviews are now more important than ever. Customers read reviews when it comes to businesses they don’t know about. Even the customers with experience with their businesses read reviews so that maybe they can learn something about the company they shop at. For instance, if there is some shady practice, the customer could be better prepared for this. At the same time, customer reviews could help the company not only make better sales, but also improve on their services wherever it is needed. This is one of the reasons that companies like Fabletics is successful.
One of the many ways that companies use customer reviews is by featuring them on the website. It is not uncommon for companies to put a part of a review on the front page. Also, leading companies also have a page for testimonials. This is where customers can go to read a ton of reviews which describe the benefits of the company that customers enjoy. However, people are going to be looking at the comments that are featured on social media about the company. This is one of the reasons that companies need to make sure that every aspect of their business is good.
Fabletics has taken a lot of time to work on the business model. The founders of the brand have decided to make the company a customer centered brand as opposed to a product centered brand. While they still sell products, they do make sure that the customers are satisfied with the overall experience. Among the advantages that customers get to enjoy is the ability to customize their experience according to their preferences. This is one of the reasons that there is such a huge diversity of styles in Fabletics. The creative teams does the best it can to provide something for each customer according to preference. Kate Hudson’s partner, Adam Goldenberg, studies the data closely in order to find out which items are selling well so that he can continue selling those items. The weaker selling items are phased out.